Unlike ICANN who charges an $185,000 "evaluation fee" for traditional top-level domain applications, Handshake top-level domains are distributed via on-chain Vickery auctions. The highest bid amount (not highest lockup) determines the winner of the auction, and the highest bidder only pays the 2nd highest bid. Importantly, the amount that's paid by the winner is burned, and not paid to anybody - not Namebase and not any "Handshake foundation".